Complete the sentences below with appropriate business terms.


1.  An advertisement in which a celebrity speaks on behalf of a product is called a/an (1 p.) .

2.  Radio, TV and newspapers are examples of (1 p.) .

3.  In women’s magazines you can find a lot of (1 p.) of cosmetics which let you test these products yourself.

4.  The cheapest form of advertising when your friends recommend the product they have already tested is called (1 p.) .

5.  A short easily-remembered phrase used by an advertiser is a/an (1 p.) .

6.  The time on TV with the highest viewership is called (1 p.) .

7.  A group of customers that share similar characteristics such as age, income, interest and social class is (1 p.) .

8.  When a maker of a product arranges for it to appear or to be used in a film or TV programme, he uses (1 p.) as a form of advertising.

9.  When you buy expensive goods by making regular payments over a period of time, you buy them on (1 p.) .

10.  The company has an enormous (1 p.) – 50 hectares of real estate right next to an international airport.

11.  When two or more people combine their capital and skills and share risks and profits, they go into a/an (1 p.) .

12.  Someone who has a lower position and less authority than someone else in an organisation is a/an (1 p.) .